Capital City Times
James Hovey has built a reputation as a multifaceted entrepreneur, seamlessly merging the worlds of fashion, fitness, and creative direction. Based in Dubai, he stands at the intersection of style and performance, driving multiple ventures that reflect his forward-thinking approach to modern business.
As the founder and creative director of Bélier, Hovey has established a brand that redefines contemporary fashion with clean aesthetics and a focus on quality. Bélier’s pieces are designed to be timeless yet progressive, appealing to individuals who value understated luxury and effortless style. Through thoughtful branding and storytelling, Hovey has positioned Bélier as more than just a clothing label—it’s a lifestyle statement.
Alongside fashion, he co-runs Full Circle Agencies, a venture that bridges creativity and commerce by connecting brands with the right talent, collaborations, and strategies to scale. In the competitive Dubai market, Full Circle Agencies has become a trusted name for brands looking to amplify their presence and reach new audiences through innovative campaigns and partnerships.
Fitness is another core pillar of Hovey’s work. With Hybrid Performance, he has created a space dedicated to high-level training and personal development, catering to those who see fitness as both a physical and mental discipline. It’s a natural extension of his philosophy that lifestyle, health, and success are interconnected.
What ties all of Hovey’s ventures together is his ability to spot cultural shifts and turn them into meaningful experiences. Whether it’s designing apparel that speaks to modern minimalism, curating collaborations for emerging brands, or fostering a performance-driven mindset in the gym, his projects share a commitment to quality and authenticity.
Dubai serves as the perfect backdrop for his vision—a city known for its ambition, innovation, and blend of global cultures. From creative direction to entrepreneurial leadership, Hovey exemplifies the new generation of business leaders who refuse to be confined to one lane, instead building ecosystems that merge multiple passions into a unified brand.
For those looking to collaborate, elevate their style, or simply be inspired by someone who has mastered the balance of fashion, fitness, and business, James Hovey continues to set the standard for what it means to live and create without limits.
