Capital City Times
In corporate boardrooms, there’s one three-letter metric that keeps CFOs awake at night: DSO — Days Sales Outstanding.
What is DSO?
Simply put, DSO measures the average number of days it takes a company to collect payment after a sale. If a corporation’s DSO is 45 days, it means that after delivering a product or service, they won’t see the cash for a month and a half. In the meantime, their money is tied up in accounts receivable — trapped capital that can’t be reinvested, can’t be used for expansion, and often forces them to borrow to keep operations moving.
The Real Cost of Slow Money
For massive corporations, every extra day of DSO can mean tens of millions of dollars sitting idle.
Take Apple as an example (2023 figures):
Revenue: ~$394 billion/year.
If Apple had a DSO of 30 days, that’s roughly $32 billion stuck in receivables at any given time.
Even with Apple’s near-unmatched credit, financing $32 billion for 30 days isn’t free — there’s an opportunity cost, interest rates, and exposure to market risk.
Now imagine a mid-size manufacturing giant like Caterpillar, which in 2022 had a DSO of ~65 days. That’s over two months of waiting to get paid — all while raw material suppliers, employees, and logistics partners demand cash on their own timelines. To bridge that gap, they borrow heavily — and borrowing in today’s interest environment often means 4–8% annually on hundreds of millions. The fees and lost growth potential are enormous.
Where Keeta Breaks the Game
Keeta isn’t about shaving DSO from 65 days to 55 days — it’s about reducing it to near zero. Payments that traditionally took weeks to clear are executed in milliseconds. No clearing houses, no waiting on ACH windows, no floating funds in limbo.
That means:
Caterpillar could free up hundreds of millions in working capital instantly.
Retail giants like Walmart could pay suppliers same-day, improving supplier loyalty and squeezing competitors.
Construction conglomerates could accelerate project schedules because cash flow is no longer a bottleneck.
The Domino Effect
The second one market leader adopts Keeta, the rest of the industry faces a brutal choice:
Adapt and operate with the same lightning-fast cash cycle.
Refuse and bleed out, because competitors reinvest faster, negotiate better supplier deals, and eliminate financing costs entirely.
Think of it like the leap from dial-up internet to broadband. The companies who clung to the old system didn’t just lag — they vanished.
The Corporate Internet Moment
If DSO was a fact of life for the last century, Keeta makes it obsolete. This is the financial equivalent of the first time you sent an email instead of a fax — and once you’ve seen how instant cash flow changes your balance sheet, there’s no going back.
You could invest Keeta through Kraken now: Here
